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Branding

Our brand is technology news, aimed at teens and adults interested in tech (15-35 year olds), gaming and it's consequences on people's health. Our main inspiration was BBC's show 'Click'. While others were editing I was put on creating our channel and it's description.

We chose YouTube as our platform, because of few resons. First of all we knew how to use it and it's 'free' to use for everyone and secondly, knowing that we would need to make a promo, it has a feature to pin a certain video to welcome new viewers and introduce what the channel is about.



 So because our programme is semi-formal and inspired by BBC's programme, I looked into BBC News channels description and noticed that it's written in a interactive way with a lot of questions. It also plugs their other platforms and encourages people to download their apps.

  BBC DESCRIPTION


OUR DESCRIPTION


We obviosly didn't create other social media platforms for this as it would have been unneccessary, but these days it is important for a news cahnnel have an online presence to be relavant to the younger audiences. As the younger audience likes to see what's going on behind the scenes, get sneak peaks at the upcoming content, it makes them feel more like a part of the procces. 


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